You likely come across any form of advertisement every day; whether on social media, print outlets, TVs, billboards, and many more. These advertisements were designed to draw your attention and interest to a particular brand. Advertisement can determine the survival or the death of any business or brand. Therefore, getting it right with a good ad designer that creates what will appeal to your audience should be your priority. Check out this guide for what you should know about ad design and the best design agency in Boston.
What is ad design?
Ad design is a subset of graphic design that focuses on an advertisement. Generally, it is the aesthetic creativity involved in the promotion of any company or brand whether in print, digital or on social media. The goal of any ad design is to draw the attention of potential clients or customers to the target brand and drive actions that will lead to improvement in sales.
Ad design is different from marketing. While marketing is driven towards communicating and introducing brands or products to the market, ad design is targeted towards a specific audience to influence improvement in sales. For instance, the marketing strategy of a brand could be using social media to create awareness about a new or existing product, ad design involves using creativity on any of the social media platforms such as Instagram to appeal to the target audience to buy the product or service.
What are the things involved in ad design?
You cannot begin your journey into ad design without a basic understanding of what it involves. Your task as an ad designer is to research the client’s market and creatively come up with designs that will influence sales. Highlighted below are some of the things involved in ad design.
Preliminary preparation
You cannot begin the process of creating an ad for your clients without the necessary preliminary work. A successful ad design is not a result of random work; they are carefully created based on the identity of the brand, goals of the advertisement, targeted audience, and the value of the product. It would be best if you had an in-depth understanding of the brand, the appropriate means to reach the target audience, and why the audience needs the product. These will form your goal for the design.
Choosing the right format
During the preliminary research, you will likely discover the right format to drive your advertisement design. For instance, if your demographic audience is not active on social media, designing a Facebook ad will not produce the desired result. Moreover, you can pay attention to your competitors’ advertisement format. Doing this will give you an insight into what works and what doesn’t work for them. You can choose between direct mails and emails, outdoor ads, print ads, social media ads, and video ads.
Design the right ad
Once you have selected the right format that will meet your need, it is time to create an ad that will meet what you feel will not only create awareness about the product but will make your target audience buy the product. To start with, you can create different designs that are in tandem with your goal and the right channel. This could be a call to action or an eye-catching headline. Just anything that will make the audience connect with the ad. Moreover, your design must incorporate the identity of the brand. That is why you need a comprehensive understanding of the brand before you begin the design.
Nevertheless, it would be best if you gained the trust of your audience. Since you are promoting a particular brand or product, your audience must feel that they can trust the brand to deliver what you have promised. How can you then gain customers’ trust? You can achieve this through satisfactory reviews from previous clients and testimonials. On the other hand, your target is to improve sales; therefore, your brand must communicate the right value that the audience needs. This might be difficult, especially when you have limited space for the design. You can, however, use the knowledge gained from your research to show the benefits of your product in comparison to its competitors.
Connect with the audience
This is the main aim of the design. The design must connect with the audience by reflecting what the audience cares about. For instance, the potential customer or client cares about price, quality, look, and many more. You need to show them how the product will meet their needs. Meanwhile, the design must be balanced. The audience must see the most important things in the ad without difficulty. Nevertheless, the design isn’t complete until it commutates with the audience with a call to action. Typically you can buy now and save big, learn more, register now, subscribe, don’t miss any updates, and many more.
Tips to hiring ad designers
There are many ad designers in the market but only a few possess the right skills that can improve the fortune of your business. Firstly, you need to determine if you will be hiring a freelancer or an ad agency. The following are the tips that will guide you in hiring the best designer.
Professional experience
You cannot leave the fortune of your business to a new ad designer, who does not have the prerequisite professional experience to achieve the needed result. You can check their profile for their experience and related skills.
Reviews
Read reviews about the potential ad designer online. You can also ask for testimonials from previous clients
Time management and budget
Your proposed budget is also an important consideration. You should also consider time management in achieving the target goals.
Why choose MikeAdv for your ad design
Mikeadv is an agency in Boston. We have the necessary experience and the required skills that you want for perfect ad design. Below are some of the reasons why MikeAdv is the best place for your ad design.
We have the right portfolio
Our profile will meet all of your advertisement needs. We have done numerous jobs in different ad design formats and our works speak for us. Our experience is what you need to move your business forward.
Clients’ satisfaction.
We love our clients and our clients speak well of us. Mikeadv has positive reviews from all previous clients we have worked for because we make their satisfaction our priority.
You are a step away from designing the perfect ad
Are you in Boston and you want to get the perfect design for your business? At Mikeadv, we have talented ad designers, who are ready to work with you in driving your business forward and making the desired sales possible.