Any business that doesn’t invest properly in advertising risks losing tons of money and potential customers. While a good and quality product can distinguish you on the market; proper branding will give you the required recognition, and identity for your product and help tell your business story. But in all of this, great advertising is the only investment that increases customers’ product knowledge and awareness and therefore skyrockets sales and purchases.
In this article, you will discover what to consider before advertising, the benefits of advertising, and how we can help you achieve your advertising objectives at MIKEADV.
Benefits of having Mikeadv run advertising for your business
- We run exceptional advertising that introduces new customers to your brand and thus expands your market.
- At MIKEADV, our advertising is heavily targeted at increasing sales and patronage.
- Through excellent advertising, we run at Mikeadv we equally focus on educating your customers about your products and services.
- We run brand advertising that helps place you above your competitors.
- We give your products a good and favorable brand identity thereby distinguishing them amongst other products and services.
- Through our unique pattern of advertising, we establish direct contacts between you as the manufacturer and the consumer. This reduces cost for the consumer and increases profit for the producer.
What we consider in handling your advertising
Your choice of advertising has to be dependent on some key factors. These are things such as the medium, your channel of distribution, and your marketing strategy.
The medium is more or less the pathway through which you want your product shown to your customers. The choice is dependent on your target audience and where you can best find them. It could be a TV commercial, digital and print ads, flyers, professional videos, drone videos, speeches, and social media posts. Depending on your chosen target audience, we at MIKEADV can help you package your goods appropriately and give them the catchy advertising you deserve.
Channel of distribution
The distribution channel is concerned with the channel or platform chosen for your distribution of goods and services. Again, this is dependent on the target customers. It could be through TV channels, search engines, magazines, and web pages.
The marketing strategy in advertising takes care of what you desire to say about your product, how you want to say what you want to say, when and why you want to say such about your product and services. The answers to this question depend to a great extent on whom you want to say all of that to, that is, your target audience, still. They are the reasons for your advertising and determine your advertising strategies.
Advertising Options You can Consider
Getting your product to the reach of wider customers can take different means. It can either be inbound or outbound advertising, both of which we can assist you with at MIKEADV.
Advertising can be interruptive or non-interruptive. Inbound advertising is a non-interruptive marketing strategy that builds on the use of organic means of reaching out to your customers, such as blog creation and optimization which enhances discoverability and gets your customers engaged with your products and services. At MIKEADV, we assist you to become mobile-friendly. This is by helping you design amazing and fast e-commerce or corporate websites. These help you attract and maintain 50% of your potential customers.
Interruptive advertising also known as outbound advertising requires you to actively reach out to your customers to boost your awareness creation for your products and services. Digital advertising, TV commercials, as well as direct emails, fall under this category.
Outbound ads helps you get your products and services imposed on the attention of potential customers. It might be the very first time they get to see your product or service and they may begin to ask further questions about it or google it on their mobile devices. It might be the subsequent times they are getting to see it and that might just be all they needed to go ordering your products. YouTube ads, print and magazine ads, subway ads, billboards on subways, digital banners, and print displays all do the job of following your customers around to get their attention.
Other mediums we can help with your Marketing
Advertising goes beyond the traditional sense of the use of billboards and TV commercials. The dawn and intensification of the era of the internet have made advertising viral, intricate, and almost a part of every marketing strategy.
There is a sense in which content marketing can be considered as advertising since its function is to get people on your website where you can further engage them and encourage them to make additional downloads or sign up for newsletters as well.
Search engine marketing
Search Engine Marketing (SEM) is also an engaging means of indirect marketing. As a paid form of content marketing, you can use your Google ads to get your potential customers to discover your products and services through Google search results.
Social media ads
Using social media ads can be paid or unpaid content. Social media advertising involves the use of social media in getting across your products and services to your potential customers. Social media campaigns can afford you a free promotion of your goods and allow you to cash in on the billions of users on the different platforms. With good social media, you stand the chance of turning satisfied customers into brand ambassadors or advocates of your products.
Ad distribution networks
Your ad distribution networks take your products and services places by helping you post your business banners on relevant websites to generate or attract potential buyers.
Call to action advertising is a type of lure advertising that prompts your potential customers to take actions that are targeted at getting them to know more about your products, a step that can lead to purchases. CTAs can be attached to a blog post or embedded on the homepage of your website or emails.
CTAs make use of action-oriented directives such as: subscribe, sign up for free, find out more, find out how etc to prompt customers to make purchases.
Get in Touch
Good advertising is a strong booster to every business. It can be seen as any step which enables the seller to create visibility, enhance product identity and brand awareness, and increase sales and return on investment. It can happen as TV commercials, flyers, digital ads, prints, and most especially social media and web page ads.
To leverage the benefits of good advertising, Mikeadv is all you need. We are just a phone call away! You can also book an appointment with us for a meeting by filling the schedule form here. You can equally drop your message and feedback here and receive our quick response.