Free SEO Tools for 2023: Boost your Optimization

Free SEO Tools for 2023: Boost your Optimization

There are many free SEO tools available that can help you analyze your website, track your rankings, and optimize your content. Here are some free SEO tools to boost your optimization efforts:

Free SEO tools for driving traffic to your website

Using free SEO tools can be an effective way to improve your website’s visibility and drive more organic traffic. Here are ten top free SEO tools that can help you with various aspects of SEO:

MozBar SEO Toolbar

  • MozBar is a browser extension that provides valuable SEO insights while you browse the web. It offers metrics like Domain Authority, Page Authority, backlink data, and keyword analysis. You can use this information to assess the competition and optimize your content for better search engine rankings.

    Bing Webmaster Tools:

 Similar to Google Search Console, Bing Webmaster Tools provides data and diagnostics for your website’s performance on the Bing search engine. It helps you monitor your site’s indexing, crawl errors, and keyword rankings on Bing, which can be useful for optimizing your site for Bing’s search results.


  • While Ahrefs offers a paid version, it also provides several free SEO tools. Ahrefs’ free tools include backlink checker, keyword generator, and content explorer. These tools can help you understand your site’s backlink profile and find valuable keywords to target.

    SEO Review Tool

  • SEO Review Tools offers a suite of free SEO tools, including a website review tool, keyword suggestion tool, and backlink checker. These tools can assist you in auditing your website, identifying areas for improvement, and optimizing your content.


  • SEMRush is a comprehensive SEO tool that offers both free and paid features. The free version allows you to perform keyword research, track your website’s rankings, and analyze your competitors. It’s a valuable resource for understanding your niche and optimizing your content accordingly.


  • AnswerThePublic is a unique keyword research tool that visualizes keyword suggestions in the form of questions, prepositions, and comparisons. This can help you discover long-tail keywords and content ideas based on what people are searching for.

    WordStream by Local IQ Free Keyword Research Tool:

  • WordStream offers a free keyword research tool that helps you find relevant keywords for your content. This tool can assist you in identifying keywords with high search volume and low competition, making it easier to rank in search results.

    Keyword Tool:

  • Keyword Tool is a free online keyword research tool that generates keyword suggestions based on search engine auto complete data. It provides keyword ideas for Google, Bing, YouTube, and other platforms, helping you discover popular search terms.

    Seed Keywords by Red Evolution

  • Seed Keywords is a unique tool that lets you create custom keyword scenarios and gather input from your audience. It helps you generate keyword ideas that align with your target audience’s interests and needs.

    Ubersuggest Free Keyword Suggestions:

  • Ubersuggest, created by Neil Patel, offers free keyword research and SEO analysis tools. It provides keyword suggestions, search volume data, and competition insights to help you refine your SEO strategy.

Free Google SEO tools

Google offers several free SEO tools and resources that can help website owners and digital marketers improve their website’s visibility and performance in search engine results. Here are some of the most useful free Google SEO tools:

    Google Search Console:

 This tool provides insights into how Googlebot views your website, helps you monitor website performance, discover indexing issues, and find keyword opportunities. You can track your website’s performance, submit sitemaps, check for crawl errors, and receive important notifications from Google about your website.

    Google Analytics:

 While primarily used for tracking website traffic and user behavior, Google Analytics can provide valuable insights into how users are finding your site through organic search. You can see which keywords are driving traffic, the performance of specific landing pages, and more.

    Google Keyword Planner:

 Part of Google Ads, this tool helps you find keywords related to your industry or niche. It provides keyword search volume, competition, and suggested bid information, making it valuable for keyword research.

    Google Trends:

 Google Trends helps you identify search trends over time. You can explore trending topics, and compare keyword interest insights into when and where specific terms are most popular.

    Google PageSpeed Insights:

This tool analyzes your website’s loading speed and provides suggestions for improving performance. A fast-loading site is important for both user experience and search engine rankings.

    Google Mobile-Friendly Test:

With the increasing importance of mobile-friendly websites for SEO, this tool allows you to check if your site is optimized for mobile devices. It provides recommendations for improving mobile usability.

    Google Structured Data Testing Tool:

 Structured data can help search engines understand your website’s content better. This tool allows you to test and validate structured data markup on your web pages.

    Google My Business:

If you have a local business, optimizing your Google My Business listing is crucial for local SEO. You can manage your business information, respond to reviews, and monitor your local search presence through this platform.

    Google Alerts:

 While not a traditional SEO tool, Google Alerts can help you monitor mentions of your brand or specific keywords online. This can be useful for reputation management and keeping tabs on industry trends.

    Google Trends for Websites (Discontinued but still provides historical data):

This tool offered insights into the popularity and traffic of websites. Although it’s no longer actively maintained, you can still access historical data to see how website traffic trends have changed over time.

Free SEO keyword research tools


This tool visualizes search queries related to your keywords in a unique and user-friendly way. It can help you discover long-tail keyword ideas.

WordStream’s Free Keyword Tool:

WordStream offers a free keyword research tool that provides keyword suggestions and data such as search volume and competition.


While the free version has limitations, it can still provide valuable keyword ideas. It also offers keyword suggestions for platforms like Google, YouTube, Bing, and more.

Ubersuggest keyword suggestions:

Neil Patel’s Ubersuggest offers keyword suggestions, search volume data, keyword difficulty scores, and more. It’s a user-friendly tool for keyword research.

Free SEO tools for Amazon

Amazon Search Bar:

 Start by using Amazon’s own search bar. Type in relevant keywords related to your product and see what auto-suggestions come up. These can give you insights into what people are searching for.

Sonar by Sellics:

Sonar is a free Amazon keyword research tool. It helps you discover relevant keywords for your product and provides data on search volume and keyword trends.

    Amazon Seller Central:

If you are an Amazon seller, you have access to Seller Central. It offers various tools and reports, including search term reports, that can help you optimize your listings.

Helium 10 (Free Plan):

Helium 10 is a powerful Amazon tool suite, and it offers a limited free plan. You can use features like Cerebro, which helps you find keywords and analyze your competition.

  MerchantWords (Limited Free Access):

 MerchantWords provides keyword data specific to Amazon. While it’s primarily a paid tool, it does offer limited free access with limited features.

    Keyword Inspector (Basic Free Tools):

Keyword Inspector offers a few free Amazon keyword research tools, including the Reverse ASIN tool, which can help you discover keywords your competitors are using.

Free local SEO tools

Local SEO Blogs and Forums: While not tools in the traditional sense, resources like the Local Search Forum and blogs like BrightLocal’s can provide valuable insights and advice on local SEO best practices.

Bing Places for Business:

Similar to Google My Business, this tool allows you to manage your business listing on Bing. Bing is the default search engine for Microsoft’s ecosystem, so it’s essential for reaching a broader audience.

Citation Checker Tools:

 Check the consistency of your business’s name, address, and phone number (NAP) across different online directories using tools like Moz’s Check Listing or Whitespark’s Citation Tool.


Free website checker and content optimization tools:


 GTmetrix provides a detailed performance report for your website, including page speed, YSlow score, and recommendations for improvement.

Pingdom Website Speed Test:

Pingdom offers a website speed test that provides insights into your website’s loading time and performance bottlenecks.

Screaming Frog SEO Spider:

While not entirely free, Screaming Frog offers a free version with limited features. It’s a powerful tool for crawling websites and identifying SEO issues.

Yoast SEO (WordPress plugin):

If you’re using WordPress, the free version of Yoast SEO is an excellent tool for on-page SEO optimization. It helps you optimize content for search engines.


These free SEO tools cover a range of aspects from keyword research to technical site audits and backlink analysis. Depending on your specific needs and the scale of your SEO efforts, you may find some of these tools more beneficial than others.  Always remember to stay updated with the latest SEO trends and techniques to ensure your website remains optimized for search engines.