Branding is key to the success of any company, business, or marketing. Do you want people to recognize your brand with something unique? The best means to achieve this is by having a distinct logo design. Your business logo impacts clients’ perception of your brand. The logo speaks for you where you are not; it appears on your letterheads, business cards, and even your website. That’s why you need an eye-catching logo that will incorporate the ideas, mission, and vision of your business.
What is Logo?
This question should elicit different mental pictures as you might have associated different symbols or images to some popular brands. After all, what you seek is what your brand should be known with. Well, in simple terms; a logo is what your brand, company, or business is associated with. Just like the mental picture mentioned earlier, a logo is what easily distinguishes your brand from others.
However, you cannot equate a logo to your brand. Your brand is what people say or think of you when they mention your name. A niche you have carved for yourself in your interactions with your clients, whereas your logo could serve as the face of the organization. Also, your logo doesn’t determine the success or the failure of the brand. The best of logos doesn’t determine the reputation of the company.
Procedures for designing a logo
Though there are different procedures a graphic designer can follow to designing a logo, there are, however, some steps that are important to all professional designers. The following are the step-by-step procedures to designing a unique logo.
Know the client’s business
Most logo designers agree that it is important to know more about the client’s business before creating a logo that will distinguish the brand. The designer will want to know about the history of the business, potential audience, and competitors. Some clients are not articulate enough to give the desired information, it is the duty of the designer to draw the needed information from the little the client has said.
No brand or business exists in isolation, though they might want to be a standout firm. The research stage is for industry discovery, where the designer will conduct further research about the existing brands in the client’s industry. This is at times the platform where a designer can draw insight. The outcome of the research could show the designer the prevailing techniques of designing a logo in the brand’s industry, the neglected techniques, overused, and potential errors.
At this stage, the designer will start with a possible visual representation of unique designs that will reflect the client’s vision, stand out in the industry with unique strategies to such a design. The designer pays attention to font, color, style, shape, and other necessary elements in visual representation.
Sketch and create a design
This is the real stage of creativity and where many designers encounter difficulties. Nevertheless, if you have done proper homework with the steps highlighted earlier, you shouldn’t have any challenges. You can start with pen and paper on a sketchbook if you have any. Once you have enough sketches, you can then move to the computer and use any appropriate strategy and tools to create as many designs as possible. This might take time but you don’t need to rush. If you are not satisfied with any of the designs, you can always recreate them.
Gets client’s approval
It is appropriate that you allow criticism, no matter how good you think you are. Irrespective of the number of hours and days you have used to create the design, you should seek for client’s approval before the final design. Work on perceived corrections and ensure that the client is satisfied with the logo.
Deliver the logo
Once the client is satisfied with the logo, you can now deliver the final file. You should deliver the final file in different variations. It can also include the source file and style guide.
Tips for hiring a logo designer
Designing a logo for your brand is one of the critical decisions you have to make. It is one of the first things that a client notices about your brand. Here are a few tips you can follow when you want to hire a designer.
Decide on who you want
Getting the desired logo depends on who you want. You might decide to hire a freelancer or opt for an established design agency. Hiring a freelancer might be cheaper but the outcome matters. You will need a higher budget before you can opt for an established agency, the result will be most remarkable.
Know their portfolio
For any of the designers you are opting for, you need to have a glimpse of their previous works and be convinced that such a designer is capable of handling the work.
You must read the opinions of previous clients about the designer online. It is important that you also ask questions for more clarity.
Rather than giving the designer the prerogative of what to do, you can have a preferred design and be specific about the delivery timeline. You know your brand and your vision.
Why choose Mikeadv?
You can’t determine the number of people that will see your logo but you have a choice to determine who will give you the best logo design. Here are some of the reasons why you can trust us for your unique logo design in Boston.
We work with your vision
A good logo design should incorporate your vision and communicate such to potential clients. This is obvious but many bug logos don’t represent the values of the brands. To get the best design for you, we will follow every bit of your vision, understand the uniqueness of your brand, and make design suggestions that will better capture your idea. You know your brand and we are good with designs.
We don’t just design logos without having you in mind. We ensure you are satisfied with our designs and this is the reason why we receive positive reviews and recommendations from our previous clients.
Our designers are professional and they know the onus of their work. This is why our services are top-notch.
Mikeadv is not a rookie in logo design; we have been in business for more than two decades. We have garnered experience over the years, which has made us the best logo design outfit in Boston.
Get a bespoke logo for your brand
You don’t need to leave Boston before you get a unique logo design. Our team will partner with you to create the perfect logo that suits your brand. We have been in business for more than two decades and our works speak for us.