Over the years, web design has become an important tool and skill for the successful launch and functionality of websites. Websites without good web designs tend to bore users and this eventually contributes to their loss of interest in whatever content the website is trying to sell. Although there are professionals who can go through the contents of a boring website for information, visitors would most likely be deterred.
Web designing could often sound difficult and confusing when you hear web development, UI/UX, and so on. Here, it will all be broken down and simplified enough for a non-tech person’s understanding.
What Is Website Design?
Web design, simply put, is a form of art used to create, develop, and maintain a website. With web design, the aesthetics and functionality of a website are built. Web design is a very important ingredient that gives your website an appealing outlook and attraction.
Further explanation would have you know that web designing involves skill sets such as User Interface designing, User Experience designing, Authoring, Search engine optimization, and Graphic design. Without these skill sets, your website cannot be a website. This is because for your website to function as it should, these skills have various roles to play.
Web development and web design are often used interchangeably but they are not the same. Web development is the general development of a website, and this includes writing software codes that tell the website how to function and many other things which also include web design. Web development is the foundation of the website on which other skills are built.
Web design is like a subset of web development. It focuses on the general appearance of the website, taking care of the interactive parts of the website which is the section that deals with clients and visitors. Without web design, your website would be difficult and frustrating to navigate.
These two aspects of designing work hand in hand to achieve the goal of a functional website. Although they have different functions they complement each other. Let’s see their different functions.
UX design- User experience design, is about the functionality of a website, its user experience, and how the users interact with the different parts of the website. This aspect of web design is the skeletal frame of the website where information about the website is written into the functionality of the website. UX is concerned with the user’s experience during their visit to the website.
It relies on research and findings that can contribute to the success of the site development. Potential users or clients are interviewed about what they would like to get from the website. These responses are then inculcated into the website development to give the users a good experience during usage. UX also serves as a guide to help users navigate easily through the website.
UI design means User Interface design. This aspect of designing is responsible for the look and attractiveness of a website. UI design helps a user go beyond the first glance at your website. The user interface design is mostly about the intuitiveness of your website and appealing to your clients’ sight.
UI designers make designs of how your website would look according to the descriptions you’ve given. They create concepts that match the tone of what your website does and help to sell products and services on your website.
UI design is particularly involved in elements such as buttons, images, typography, spacing, color palette, and responsive designs. With these elements well applied, the user interface is easy to navigate, and conversion is easily achieved. UI is also concerned with the layout, fonts, animations, and shapes on the websites.
Website Design Authoring
This is a software program that allows you to create web designs using a graphical interface. This software program allows you to create web designs while it writes the HTML code for the design. This has made website development quite easy to do. It is just like using a final product to derive the ingredients for the product. This software can also be used to manage your website.
Graphics design helps to portray or illustrate information or ideas on the website.
SEO – Search Engine Optimization
Search engine optimization helps to put your website out there. It easily attracts the right people to your website. With this tool, the use of keywords is very crucial. It helps give insight into what your product is all about at first glance. Keywords should be used as naturally as possible, in meta desc, and headings, making your content reasonable and conversational. This helps to stimulate conversion on your website.
Search engine optimization also involves analyzing what your audience wants to know from Google analytics and offering answers and solutions on your website. As much as keywords are highly important, the intent behind the keywords is important as well. The content should fully provide answers to people’s search as well as match the tone of people’s search.
These tools help to make web design a success. They all have different and specific roles to play in web design. Web design plays an important role in web development with the aid of software like WYSIWYG (what you see is what you get) software and Adobe dreamer.
Tips For Web Designing
- Ensure to use hyperlinks and anchor texts. This helps a reader jump from one point on the page to the parts they are most interested in
- Animated images are also a nice attraction. Moving objects tend to draw the eyes and this attracts the reader to certain features on your website. Note that too much attraction can deter the reader from reading to the end and can cause slow page speed.
- Always keep in mind the kind of product you are trying to sell, your colors, and fonts should go in tune with the product
- It is wise to use one layout for all the pages of your website
- It is also advisable to use an adaptive design to preserve the consistency of your layout on every screen size.
Need A Professional Web Designer?
Without web design, the website would be bland and would not be enticing to web surfers. Not to worry, Mikeadv is here to make sure that this doesn’t happen to your website. With Mikeadv at the helm of your design affairs, your website is sure to come out topping the list of well-optimized websites.
Our team of well-trained web designers is always ready to give your website the quality content it well deserves. We skillfully provide top-notch designs that not only give your website a good look but also help to increase your web traffic, which is the best thing a website can ask for. Don’t hesitate to contact us for your premium web design content.