Logo design Branding is key to successful companies, businesses, and marketing. Do you want to be recognized by something unique? The best way to achieve this is through having a distinctive logo. Your business logo impacts customers’ perception of your brand. What is a logo? This question should elicit various mental pictures as you may have associated different symbols or imagery to some popular brands. As a matter of fact, what you seek is exactly what your brand should be identified with. Well, in short terms; a logo is the face of the organization, the face of the brand. Just like the mental image mentioned above, a logo is what readily identifies your brand from others. However, you cannot equate the logo to your brand. The best of logo does not determine the reputation of the organization. The best of logos does not determine the success or the failures of the brand.