brand identity

Heels & Bones

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A case of beer bottles with a black and white logo of a skull on it with the text "Heels n' Bones" written in black.

A logo can hide more than you can imagine.

Mike, how do you say in Italian when someone did drink a lot.

Go home “heels and bones.”
Inspired by the modern gestalt technique for this logo
I’ve created the two initials H & B by combining them to represent one unique simple monogram.
Last but not least, the two extensions on the top represent a devil. This beer is pure evil, man! Cheers!

Heels n Bones brand identity

Blended from oat grains—most normally from malted grain, however, wheat, maize (corn), and rice are additionally utilized. During the preparing cycle, maturation of the starch sugars in the wort produces ethanol and carbonation in the subsequent beer.

A case of black and white beer bottles with black leaves on the case. The bottles and case have the text "Heels n' Bones written on the case and above the case.
Heels n' Bones logo in black on a white background with a white skull in the background.
A case of beer bottles with a black and white logo of a skull on it with the text "Heels n' Bones" written in black.
One bottle of beer that is black and white with "Heels n' Bones" written on it with "light" written in a rectangle next to it. Another bottle with a yellow beer in it with the same text and black and white logo. The yellow bottle has "short = stronger" written in a rectangle next to it.

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