brand identity

Heels & Bones

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A case of beer bottles with a black and white logo of a skull on it with the text "Heels n' Bones" written in black.

A logo can hide more than you can imagine.

Mike, how do you say in Italian when someone has had a lot to drink?

“Go home ‘heels and bones.'” Inspired by the modern gestalt technique for this logo, I’ve combined the initials H & B to create a unique and simple monogram. Last but not least, the two extensions on the top represent a devil. This beer is pure evil, man! Cheers!

Heels n Bones brand identity

What makes your product different?

What sets Heels and Bones Canadian Beer apart is our unwavering commitment to quality and craftsmanship. From the carefully selected blend of oat grains to the precise brewing process, every step is executed with passion and dedication. Our beer stands out for its distinctive flavor profile, striking a perfect balance between richness and refreshment. But beyond taste, it's the story behind our brand – rooted in tradition yet always pushing boundaries – that truly makes us unique. We're not just selling a product; we're offering an experience, a taste of Canadian craftsmanship that's second to none."Here's how we craft our Heels and Bones Canadian Beer: We start by blending oat grains, often opting for malted grain, though we also incorporate wheat, maize (corn), and rice for a unique flavor profile. As the brewing process unfolds, the magic happens: fermentation of the starch sugars in the wort brings forth both the smoothness of ethanol and the lively carbonation that make our beer truly special."

A case of black and white beer bottles with black leaves on the case. The bottles and case have the text "Heels n' Bones written on the case and above the case.
Heels n' Bones logo in black on a white background with a white skull in the background.
A case of beer bottles with a black and white logo of a skull on it with the text "Heels n' Bones" written in black.
One bottle of beer that is black and white with "Heels n' Bones" written on it with "light" written in a rectangle next to it. Another bottle with a yellow beer in it with the same text and black and white logo. The yellow bottle has "short = stronger" written in a rectangle next to it.
web design boston

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