Good Caffe’

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Stationery design for Good Coffee featuring a cohesive and professional look.
Logo variations for Good Coffee featuring different design concepts.
A collection of logo variations for Good Coffee, showcasing different design concepts and styles to highlight the brand's identity.
minimalistic mockup featuring two business cards with rounded corners 977 el

The pictogram

We were inspired to design the 'G' and 'C' in the logo to resemble binoculars, encouraging customers to 'focus' on what they are viewing. The logo is available in two distinct versions, each with a different color scheme—one features orange lettering, while the other is in black.

Branding

Ensure that your logo is prominently displayed on every item included in your customer service toolkit.

Packaging design for Good Coffee Beans featuring a modern and elegant look.
Modern and elegant packaging design for Good Coffee Beans, highlighting the brand's premium quality and sophisticated identity.

The indoor sign

The binocular-inspired logo designed by Mike ADV has been showcased on a mockup sign to illustrate how it might look in an actual café setting. If you look closely, you can also spot the logos on the coffee bags in the background.

Signage design for Good Coffee featuring a clean and modern look.
Clean and modern signage design for Good Coffee, highlighting the brand's stylish and contemporary identity.

Chilling Out!

Good Caffe is an Italian coffee bar nestled in Rome, Italy, offering the quintessential Italian espresso experience. As mentioned, the café's logo features a binocular-inspired 'G' and 'C', designed to draw customers’ focus. Adding to its charm, the logo cleverly incorporates steam rising from the design, symbolizing the heat of freshly brewed coffee. This eye-catching logo also includes the café’s name in the tagline, completing its distinctive look.

Stationery design for Good Coffee featuring a cohesive and professional look.
Cohesive and professional stationery design for Good Coffee, highlighting the brand's elegant and refined identity.
Role
Brand Designer
Service
Logo Design
Software
Illustrator
web design boston

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