brand identity


Whatever it takes. Workout work hard
Fitspace business card design

Brand identity in motion.

After years of studying the limitations of human sight, I developed this logo by creating a unique, natural optical effect designed to surprise the audience. The goal of Fit Space is crystal clear: to reshape bodies. With this in mind, I designed a logo that subtly incorporates a wave, resembling a sort of broken curve.

Thank you for watching.

A rough sketch of "Fit Space" in pencil on a black desk with a ruler, keyboard, and a drawing tool.

How it's made

The logo is designed to appear as if it's moving on its own, blending highly geometric shapes with a modern mark that reveals an unexpected optical effect.

Would you like to own a piece like this? You only live once—seize the opportunity to get your dream logo today! Stop searching and call now at 617-752-2665.


We are born to fit perfectly with you. Your satisfaction is our top priority. The spot is yours for the taking. If you haven't felt comfortable elsewhere, come try us out. Our staff's kindness will spoil you, and you'll be amazed by our expansive area equipped with the best machines around. You'll enjoy coming back so much, you'll feel like the star you are!

Fitspace interior design hall detail
Fitspace interior design hall
Fitspace interior design

Visit our Website

Join our membership at Fitspace...

Choose the perfect plan for you!

Start shaping yourself today!

Experience the transformation only at Fitspace.

website design graphic designer in boston
Various pink and purple shapes are in the background with a t-shirt centered. It has "Fit Space" written on the bottom with its logo. The T-shirt has a man in a hat and a white tank in a dancing position with splashes of blue surrounding him.


Everyone should have one. Cool and awesome in one word: Fitspace.

Sign up today to get your uniform. Exciting news is coming up. Curious? Starting next summer, you'll be able to buy our t-shirts online.

Stay tuned

Fitspace Bag Design


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Volterra Brand Identity Commercial