Jumby
We at MIKEADV set out to translate our vision for Jumby, an app delivering high-energy Zumba-style workouts directly to your living room (or the gym if you prefer) into a brand that gets hearts racing. We needed to pack the vibrant spirit and dance energy of Zumba into an identifiable image that fitness lovers would resonate with.
Layout and Composition:
We carefully structured the layout so that it reflects a unified and professional format. By utilizing grids and sections, we make sure that each brand element is displayed cohesively with adequate screen real estate while not being too overwhelming to the viewer. Our challenge was to make a visually stunning and user-friendly deck that converts Jumby’s brand. And, at MIKEADV, we provide a total branding and visual identity package that is not only able to cover the energy and dynamism of Jumby but also consistent in every touchpoint. We are excited to support Jumby in making fun and proven fitness experiences accessible for people across the world.
Our challenge was to make a visually stunning and user-friendly deck that converts Jumby’s brand.
And, at MIKEADV, we provide a total branding and visual identity package that is not only able to cover the energy and dynamism of Jumby but also consistent in every touchpoint. We are excited to support Jumby in making fun and proven fitness experiences accessible for people across the world.
Branding and Logo Design:
The logo felt dynamic and vibrant, like a thing in motion. We created a solid and vibrant appearance for the stylized “J” in their logo to convey Zumba’s dynamic, fluid movement. We decided to use a black and green version of the logo on a clean white background as well as another color variation with all colors reversed. This enables the logo to be placed on different backdrops and materials.
Visual Identity:
Together with the risk-taking bravado, we selected peppy neon green to symbolize double IOT energy, balanced against a black and white wooden fist that powerful not-hearts alone can smell from across an ocean. These colors reflect the vibrant, high-spirited personality of Jumby. We implemented this consistent palette across all other branded items, including phone screens, bags, and fitness equipment, to make the brand presence identifiable.
Ready to get started? We’d love to hear from you! Fill out the form, and we’ll get back to you within 24 hours.
Ready to get started? We’d love to hear from you! Fill out the form, and we’ll get back to you within 24 hours.
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