K Chips
A Great Meeting
From MIKEADV’s owner: “
When I first met with the owner of K Chips to discuss their rebranding, it was over a Google Meet call. Despite the digital format, his passion for his product was palpable. His virtual background was a collage of the company’s history—vintage posters, old packaging, and newspaper clippings showcasing K Chips’ journey. He began by sharing the story of K Chips, a beloved local brand with a rich heritage, and his vision for its future.
He expressed a deep desire to modernize the brand while retaining its authentic roots and nostalgic charm. His goal was to create a design that would appeal to both loyal customers and a younger audience. As we brainstormed, he emphasized the need for vibrant colors and dynamic imagery to convey the excitement and quality of K Chips.
The Second Phase
I presented a few preliminary concepts, and his eyes lit up when he saw the sleek, modern design with the bold “K Chips” logo. He loved the bright orange color that would make the packaging stand out on shelves and the playful, floating chips that added a sense of motion and fun. We discussed how this new design could help K Chips retain its loyal customers while attracting new ones.
Throughout the meeting, the owner’s enthusiasm was infectious. He shared stories about how his grandfather had started the business and how each generation had contributed to its success. It was clear that this rebranding was not just a business decision but a way to honor the family legacy and ensure K Chips would thrive for future generations.
By the end of our call, we had a clear vision for the new packaging. The owner was thrilled with the direction we were taking and eagerly anticipated the final product. As the meeting ended, I felt inspired by his passion and commitment to his brand. This rebranding project was more than just updating a design; it was about continuing a cherished family tradition and positioning K Chips for a bright future.”
The concept
The packaging concept by MIKEADV features a minimalist and modern design for a bag of chips. The concept illustration showcases an open bag with chips spilling out, emphasizing a dynamic and appetizing visual. The bag design includes a sleek logo and the word “chips” prominently displayed, maintaining a clean and straightforward aesthetic. The grayscale sketch style highlights the focus on the product’s form and function, presenting a fresh and appealing look that aligns with contemporary packaging trends. This concept reflects MIKEADV’s commitment to creating visually engaging and effective branding solutions.
A Tortillas Explosion: The New AD
The final product we designed features a vibrant and eye-catching packaging design for tortilla chips. The sleek orange bag with the bold “K Chips” logo creates a dynamic and appetizing visual. The design emphasizes the freshness and quality of the chips, with a clean and modern aesthetic that stands out on the shelf. The floating chips around the bag add a sense of motion and excitement, making the product appealing and memorable.
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Ready to get started? We’d love to hear from you! Fill out the form, and we’ll get back to you within 24 hours.
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